BAGATELLE is a conceptual high-fashion designer brand focusing on the loss of identity through consumerism.
The brand focuses on a paradox of identity, using dark silhouettes to represent the use of fashion to express oneself whilst also covering the faces of each photo subject to represent the loss of identity through modern consumerist culture.
The fashion space is almost entirely captivated by glossy imagery showing off every detail of every item; BAGATELLE takes the opposite approach, using grit, grain, and edge to ensure the brand is one that’ll stick in the head of any passerby.
The use of negative space and dark silhouettes creates a refined, unforgettable brand.
Of course, BAGATELLE can’t lose the fundamentals amidst all this symbolism. The brand still needs the ability to stand out in the real world in everything from bags to billboards.
Bagatelle is a brand that goes beyond clothes and colors—this brand means something. Consumers will feel that. This is a brand that’s distinct, impactful, and maintains an ability to resonate in a way few brands can.