Post Modern Museum is a conceptual museum containing only surrealist, Dada, and modern works of art
The logo is based on a factory, representing the post-industrial roots of these artistic movements.
The brand’s largest strength lies in the fact that it looks so different from any other museum.
Museums range from boring minimalism to elegant in their styles, but none of them are willing to employ the grit of PMM’s brand.
Of course, a museum’s branding needs to look good on everything from directories to merch. Luckily, the bold nature of the branding allows for all of the above and more.