The Post Modern Museum is a conceptual institution featuring an exhibition showcasing only works from a surrealist or Dada tradition.
The core of the idea lies in placing all the works that represent the transition from the old world to the new one, all in one place. PMM is the result.
The logo contains a healthy amount of symbolism, but its real strength lies in the juxtaposition between its minimalist design and the rough motifs of the brand.
This contradiction is where PMM shines.
Due to the varied color palette of blacks, whites, and reds, PMM is able to create bold imagery that stands on its own or utilize its style to showcase the great art the museum holds.
No matter what, staying on brand.
And finally, it works in the wild.
PMM does more than just work on advertisements, although it does so. The bold, independent nature of its foundation makes it a brand worth starting a cult-like following over.
That’s the power of PMM.